About Us

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After 100 years of business, the Hoffman Auto Group is regarded as one of the most respected family-owned businesses in the state. With locations in four Connecticut towns, East Hartford CT, West Simsbury CT, Waterbury CT and New London, CT the company is comprised of nine brands, ten dealerships and two collision centers!

For starters, we've been at this a long time. Our parent company, the renowned Hoffman Auto Group, has been serving local car shoppers for over a century. That expertise permeates through every facet of our operations. Whether you're ready to finance a new Audi nearby, book a quick oil change with our state-of-the-art service center or simply discover innovative ways to buy a new car online, you'll find what you're looking for in our showroom.

And then there's the caliber of cars we sell. When you choose a new Audi, you can check out the new Audi e-tron® electric SUVs and sedans for a close-up look at the future. Or you can compare the stalwart models in the lineup, such as the perennially popular Audi Q5 and Q7 SUVs and elegant new sedans like the A5 or A7. Additionally, we're home to used car sales and new Audi specials that can make it easier than ever to take home your new or nearly new luxury car.

Whether you're interested in purchasing a new car, exploring your Audi lease options, or placing your confidence in our certified Audi service center, you can count on Hoffman Audi of New London to exceed your expectations. To learn more, please don't hesitate to contact our team for assistance. We look forward to working with you!