Contact Us: 860-772-0376

Audi Sale Specialist walking through the showroom with a couple.

About Us

Welcome to Hoffman Audi of New London

When you choose Hoffman Audi of New London, you're choosing the dealership with the highest number of cumulative reviews of any dealer group in Connecticut. What makes us stand out? Our commitment to providing you the best service possible. With every service appointment, you'll receive a video inspection from your technician, showing you exactly what the issue is and how they'll fix it. Have you heard about Hoffman at Home? It's our car shopping program that lets you complete every part of the car-buying process online. In store or online, Hoffman Audi of New London is here to help.

Audi employee polishing an Audi SUV

About Hoffman Audi of New London

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut. After 100 years of business, the Hoffman Auto Group is regarded as one of the most respected family-owned businesses in the state. With locations in four Connecticut towns, East Hartford CT, West Simsbury CT, Waterbury CT and New London, CT the company is comprised of nine brands, ten dealerships, two collision centers, and one insurance agency!

Audi Sale Specialist explaining vehicle features to a customer.

Why Buy from Hoffman Audi of New London?

It's a question we get all the time from new customers. We understand this kind of initial wariness -- there are plenty of nearby car dealers who don't go the extra mile like we do. But once you learn more about who we are, you'll quickly see that nobody -- and we mean nobody -- offers the level of care, service and attentiveness that distinguishes our Audi dealership in New London.

Audi employee handing a set of car keys to a customer.

For starters, we've been at this a long time. Our parent company, the renowned Hoffman Auto Group, has been serving local car shoppers for over a century. That expertise permeates through every facet of our operations. Whether you're ready to finance a new Audi nearby, book a quick oil change with our state-of-the-art service center or simply discover innovative ways to buy a new car online, you'll find what you're looking for in our showroom.

And then there's the caliber of cars we sell. When you choose a new Audi, you can check out the new Audi e-tron® electric SUVs and sedans for a close-up look at the future. Or you can compare the stalwart models in the lineup, such as the perennially popular Audi Q5 and Q7 SUVs and elegant new sedans like the A5 or A7. Additionally, we're home to used car sales and new Audi specials that can make it easier than ever to take home your new or nearly new luxury car.

Whether you're interested in purchasing a new car, exploring your Audi lease options, or placing your confidence in our certified Audi service center, you can count on Hoffman Audi of New London to exceed your expectations. To learn more, please don't hesitate to contact our team for assistance. We look forward to working with you!

Audi sales specialist walking with a customer through the showroom. The sales specialist is handing the customer a key fob for an Audi vehicle.

More Reasons to Buy at Hoffman Audi of New London Include:

  • Our commitment to excellence has won us accolades more than once. In fact, the entire Hoffman Auto Group has won the "Best of Hartford" award 19 years running. That unbroken streak drives home our customer-centric philosophy.
  • Purchase a new Audi from us and you can enjoy the convenience of having it delivered directly to your driveway. We also offer vehicle pick-up and delivery for customers who schedule Audi service in New London.
  • For the easiest way to buy an Audi nearby, check out our Hoffman At Home program. Thanks to its comprehensive and fully digitized buying process, you'll be able to find and purchase your next car from the comfort of your own home.
  • Need to visit our local Audi repair center for a quick oil change or other service? Take advantage of our complimentary Wi-Fi or enjoy a refreshment at our Quattro Café while you wait.
  • Rely on our on-site insurance agents from the Hoffman Insurance Agency of Connecticut to help you find the right coverage for your new Audi or used car.
  • Here at Hoffman Audi of New London, we make your peace of mind our priority. This is why we offer the Hoffman 6-Month/6,000-Mile Powertrain Warranty on all eligible pre-owned vehicles.
  • Our showroom is conveniently located at 490 Broad Street in New London, which is easily accessible for customers from Waterford, East Lyme, Montville and the surrounding areas. Give us a call to get directions to Hoffman Audi of New London today!

Interested in a Career at Audi?

Make the decision today to shape your future with Hoffman Auto Group – where your career journey begins.

Our Team

Business Hours

Sales

Monday: 8:30 am - 6:00 pm

Tuesday: 8:30 am - 6:00 pm

Wednesday: 8:30 am - 6:00 pm

Thursday: 8:30 am - 6:00 pm

Friday: 8:30 am - 6:00 pm

Saturday: 8:30 am - 5:00 pm

Sunday: Closed

Service

Monday: 7:00am - 5:30pm

Tuesday: 7:00am - 5:30pm

Wednesday: 7:00am - 5:30pm

Thursday: 7:00am - 5:30pm

Friday: 7:00am - 5:30pm

Saturday: 7:30am - 3:30pm

Sunday: Closed

Parts

Monday: 7:00am - 5:30pm

Tuesday: 7:00am - 5:30pm

Wednesday: 7:00am - 5:30pm

Thursday: 7:00am - 5:30pm

Friday: 7:00am - 5:30pm

Saturday: 7:30am - 3:30pm

Sunday: Closed

Audi Sale Specialist walking through the showroom with a couple.

About Us

Sales: 860-772-0376

Service: 860-772-0370

Parts: 860-772-0389

Collision: 860-595-5528